What is Branding Photography?
Branding photography is all the photography your company needs to market themselves and communicate who their brand is. Just like how your company brand is multi-dimensional, your photography needs to be multi-dimensional. You need company headshots, and a library of professional photos that showcase what your company does and the services you provide.
Who Needs Branding Photography?
Both large and small companies need branding photography. I primarily work with medium to large companies. However, I am currently setting up a branding photo day for 4 solopreneurs who want to share a photo shoot to maximize their time with me and split the bill. Everybody needs impactful images to market their brand.
What Does A Branding Photo Shoot Look Like?
I want to take you through a real-world example of a branding photo shoot with a client. Recently I was hired by the industrial metal cutting and fabrication team Brenco Industries to photograph headshots of their sales team. While I was on site for headshots, we also took some welding photos we could add to their library of industrial work photos. Depending on how many people need headshots or how many stock photos you want to add to your library of photography, we can often do both in one day. Or we can split your branding photography into multiple days.
Branding Photography – Team Headshots
Headshots are the most versatile with the ability to post them everywhere and use them over and over again. Matching team headshots communicate that your company is unified and organized, letting the world know your brand can be trusted. Here is an article I wrote on The Power Of Headshots.
Branding Photography – Action Shots
Photography that showcases your brand and the services your company provides is crucial. The photography you use to market your company needs to be impactful and eye-catching. It also needs to communicate your company’s values and the unique value your company can provide.
I would love to help you create new company photos including new team headshots, Industrial photography, or even commercial and product photography please reach out at rob@robtrendiak and let me know how I can accelerate your brand through branding photography.