Marketing your business on social media in 2024 can feel like navigating uncharted waters, but with the right strategies and the right photography, you can find big success. One of the most powerful marketing techniques you can employ is collaboration. By teaming up with other brands and influencers, you can amplify your reach and impact. Take, for example, the brilliant entrepreneur Eliza Trendiak, who is making waves with her brand Lavoh. Eliza’s strategic collaborations with other local businesses and influencers have turned her marketing campaigns into a masterclass in cross-promotion and engagement. Let’s dive into her approach and see how you can apply similar tactics to your own social media marketing efforts.
Collaborative Photo Campaigns
Lavoh’s Model Nimi
Eliza Trendiak, the founder of Lavoh, a reusable makeup-removing microfiber cloth, uses the power of collaboration to bring more eyes and customers to her business while lifting those around her up too. In her latest photography campaign, she hired her nail technician, Nimi (@chictips_bc on Instagram) as a model. This decision wasn’t just about showcasing Lavoh’s product; it was a strategic move. Nimi’s perfectly manicured nails complemented the face cloths beautifully, and by using Nimi, Eliza knows that the photos would also serve as promotional material for Nimi’s business. This cross-promotion benefits both parties, as Nimi promotes Lavoh while showcasing her own nail artistry.
Luxury Jewelry Partnership
Eliza didn’t stop there. Recognizing that her core demographic enjoys luxury items, she partnered with Leah Yard Designs a prominent Jewelry designer to elevate Lavoh’s brand image. The collaboration resulted in stunning, high-end photography that now graces both brands’ social media feeds. By lending jewelry for the Lavoh photoshoot, Leah Yard Designs gained social media content for their marketing, while Lavoh’s association with a luxury brand enhanced its appeal to potential customers.
Location is Everything
For this Lavoh photoshoot, Eliza needed a bathroom to show the Lavoh cloths in use. A hairstylist Kat Macinnes Eliza knew from her hairstyling days happens to have the most beautiful Yale-Town Condow in Vancouver. Kat has amazing interior design taste and her maximalist style created a pink oasis getaway bathroom we had ever seen. Eliza yet again, pitched an opportunity to collaborate, creating content for Kats Instagram. Seriously go check out Kats’s Instagram page and give her a follow for your home decor inspo!
Glam Makeup
In a makeup remover campaign, you obviously need flawless makeup. Eliza brought in Artistry By Ksenia , a renowned makeup artist in Vancouver. Eliza knows hiring a known and popular makeup artist for the photo shoot would be beneficial for getting Lavoh in front of her ideal customers. Ksenia’s expertise ensured that the models looked flawless, and her involvement lent further credibility and prestige to the campaign. The Lavoh branding and clientele also happens to be Ksenia’s ideal clientele.
Choosing The Right Photographer
Lastly, we cannot forget about photography. Choosing the right photographer to photograph your next marketing campaign is worth every penny. The photography process is a team sport and by partnering up with the right photographer, you will have one more referral source for your brand. Your brand will show up on their social media channels as well as their website. Lavoh has the first 9 photos of my commercial photography portfolio.
The Power of Strategic Marketing Partnerships
Eliza Trendiak’s marketing strategy is: “A rising tide lifts all boats.” A quote by John F. Kennedy. Eliza knows it is not her against everybody and that people are stronger when they work together. This approach enhances Lavoh’s visibility, builds a strong community, and fosters goodwill.
Actionable Tips for Your Social Media Marketing
1. Identify Complementary Brands
Look for businesses that align with your brand values and target audience. Partnering with them can create marketing opportunities.
2. Leverage Influencers
Collaborate with influencers who have a genuine connection with your product. Their endorsement can significantly boost your credibility and reach.
3. Create Win-Win Situations
Ensure that your collaborations benefit all parties involved. When everyone gains, partnerships are more likely to be successful and long-lasting.
4. Showcase Authentic Stories
Use real stories and genuine partnerships to engage your audience. Authenticity resonates more with audiences than contrived marketing tactics.
5. Invest in Quality Visuals
High-quality photography and videography are crucial for marketing your business successfully. They not only attract attention but also convey professionalism and trustworthiness.
By following these tips and drawing inspiration from Eliza Trendiak’s innovative approach, you can start marketing your small business on social media in 2024 with confidence and creativity. Embrace collaboration, and watch your brand grow as you build a supportive network of partners and influencers.
