How To Make Your Brand Stand Out With Headshots

I recently photographed new headshots for Harbour West Consulting and they know how to make a brand stand out from their competition using headshots. They recently rebranded and needed new team headshots to accompany their fresh look. A brand’s image is often the first point of contact with potential clients, partners, or investors. And what’s one of the most effective ways to make a great first impression? High-quality headshots.

This was my 3rd year doing headshots for the Harbour West Consulting team and when they sent over their new branding pack, I was inspired by their new colour pallet. I thought to myself “What if we matched the backgrounds of people’s headshots to the new brand colours?” This would provide a highly customized and tailored look for their new brand while looking cohesive with each other.

How To Create Impactful Headshots For Your Brand

Before you even think about the camera, you need to have a clear understanding of your brand’s image. Ask yourself:

1. What do we want to communicate with our new headshots?
2. Who is our target audience?
3. What are our company values?

Headshots communicate what your brand is all about. Harbour West Consulting is a high-profile consulting firm with a unified team and mission, yet they allow their associates to fully be themselves. They believe Equity, diversity, and inclusion are essential!

So we needed to create headshots that represented their core values and I think we nailed it!

Why High-Quality Headshots Matter!

1. Professionalism: High-quality headshots convey professionalism and attention to detail. They show that you care about how your brand is perceived and are willing to invest in your image.
2. Trustworthiness: People connect with faces. A professional headshot helps build trust and establishes a personal connection with your audience.
3. Consistency: Consistent, high-quality images across your brand’s platforms provide a cohesive look, reinforcing your brand identity.

How We Created Headshots To Match Their Brand

1. The first step was organizing their wardrobe. Communicating to the Harbour West Consulting team to wear wardrobe that matches their new brand colours, or at least similar colours. We can always match colours in Photoshop.
2. Matching the background to their wardrobe was all done in Photoshop. It would not be economical to bring 10 different backgrounds to match their brand colours. Instead, I photographed all their headshots on a grey background and changed the colour in post-production to match their wardrobe.

Making your brand stand out from the competition takes a little bit of effort and some planning but it packs a punch. Impactful and custom imagery is how you make your brand stand out!

Please check out more of my corporate headshots on my website portfolio!